Archive for April, 2010

Marketing 101: Basic Information on How to Start a Small Business

Sunday, April 18th, 2010

As we all know, all types of business require three basic things: motivation, determination, and technical and practical know-how.

Here are the 10 commandments of effective small business start-up.

1. You have to identify your business prospect.

Choosing the type of business may be a task that may keep you stagnant as you are faced with an array of opportunities. However, there are a lot of business information aids that can help you sort out the topnotch business ventures. The least you have to do is to identify your entrepreneurial type of personality and lifestyle so you can choose among the range of business ideas.

Just think of it, this is the first but crucial step in your journey to success.

2. You have to build a business map.

A business map will enable you to have better grasp of:

a. competitive landscape;

b. industry structure; and

c. the main necessities of starting a small business

3. You have to give a name for your business.

Think of a name that will serve as your trademark. It should:

a. assist in the branding of your organization

b. set you apart from a sea of competitors

c. attract your customers and provide them enough reason to choose you

4. You have to choose a business configuration.

Look for the most appropriate ownership configuration for your business. You may wish to research on the following legal structures:

a. sole proprietorship

b. partnership

c. S-type corporation

d. a company that has limited liability

5. You have to register your business.

You have to go through a lot of paper works and knowing tons of regulations. For instance, you need to be aware that the office of state’s Secretary registers LLCs, corporations, partnerships, and even items of dissolution. Starting a small business requires the usual paperwork and regulations.

In addition, you need to secure an employer identification number or EIN so that taxing authorities can identify your business.

6. You need to secure start-up money.

Most small businesses are not actually funded by venture capitalists, grants, and even banks. There are times that you need to gather money from other sources such as personal investments, funds from family and friends, and even being involved in bartering.

7. You have to determine your business location.

If you have decided to put up a home business, decide on the best home design that will surely motivate you and your crew to become productive. If home business is not your choice, survey on office spaces that are available. In addition, do not forget to research and review about the advantages and disadvantages of buying or just leasing an office space.

8. You have to get your business insurance.

As a budding business proprietor, you need to keep in mind that it is your responsibility to supervise the dilemmas and dangers associated with your ownership. You have to guard your business against litigation and/or disaster.

9. You have to create an accounting system.

Bookkeeping and accounting are some of the aspects that are inevitable when it comes to managing a business. You have to deal with the financials of your business so you can plan-out a strategy to achieve maximum return of investment or ROI.

10. You have to know how to please your customers.

Knowing what your customers need can really be rewarding. When you are able to please them, you have their loyalty. In addition, they may invite other friends to become your potential customers.

How a Business Consulting Service Works

Friday, April 2nd, 2010

A consultant works with the management of a business to improve the profitability of the business. Working with the top management, you can rest assured the consultant is a very highly paid individual.

Some consultants charge $100 per hour. Others charge $1,500 per day for their services, and still others work on an annual retainer fee of $12,000 to over $30,000 per year from any number of large corporations.

Until a few years ago, the title “consultant” was more or less limited to retired diplomats and top corporate officers. In other words, until recently, the consultant’s position was more honorary than actual. But that has all changed dramatically in the past few years.

The number of consultants for almost any problem in life has increased by tenfold or more during the past ten years! And the field of consultants is continuing to grow. In fact, independent consulting is one of the fastest growing businesses in the country today!

A consultant is an expert at recognizing problems and shaping solutions to those problems. The need for business problem solvers – among large and small businesses worldwide – has never been greater. The ever changing moods of the buyer plus the myriad of crisis situations businessmen face almost daily have created this “seller’s market” for the alert consultant.

Reaching for a consultant when problems arise is as natural as looking for the sun to come up every morning. When you’re not feeling well, you call for the services of a doctor. If your car isn’t running right, you take it to a mechanic. And so it is with a businessman when he encounters a problem – whether it is in the field of accounting, legal, sales or customer relations.

Another side of this need for consultants is in the case of the over-enthusiastic entrepreneur who rushes headlong into a business in which he has little or no experience. Many such dreamers invest their life savings in questionable projects without even considering the idea of bringing in a competent business consultant to analyze and evaluate their plans.

Even experienced people are prone to overrate their own ideas. The image of the end result, and dedicated enthusiasm toward the attainment of one’s goal are the prime prerequisites for success; however, unmerited enthusiasm and dedication can also be very dangerous as well.

Unless it is based upon solid research, it may cause people to chase headlong after nonexistent rainbows. And that’s where you can fit in as a business consultant.

It is not necessary for you to have owned or operated a successful business to become a successful business consultant. Nor is it imperative that you have been in management or have held a titled position. You will, however, need the ability to sell yourself, and an up-to-date understanding of the area in which you intend to assist others.

The first step is to make an honest evaluation of your own training and experience. You might be an ambitious tax consultant who was never recognized for your abilities.

You might be especially good in such general areas as systems design, marketing, advertising, distribution, sales, or even efficiency, time management, scheduling, expediting or productivity. There are hundreds of consultants across the country specializing in ‘Direct Mail’ and ‘Mail Order’ operations.

Most of these people enjoyed some measure of success in those fields, and then discovered the easier way – advising others on how to operate successfully. There are consultants for people who want success with a garage sale, party plan merchandising, or even multi-level operations.

The important thing is to choose an area in which you’ve had some experience; an area that you have spent some time learning about and of course, an area of work that you enjoy.

Almost everyone is afraid of the responsibility involved. They claim they don’t have the experience or the knowledge. Such was the case of a young lady we know who was seeking work as a personnel clerk.

She had worked five years as assistant to the personnel manager of a large manufacturing plant, yet when we advised her to become a consultant to people looking for work or to start her own resume writing service, she pleaded lack of knowledge, experience and ability.